Location
Paris, France
Client
Enfants Riches Déprimés
Area
45 m2
Material
Stainless steel, grey Saint Laurent marble, fabric
Status
Built
Flagship store

The ERD boutique is an enclosed grey zone, a geometrical boudoir and a surgical limbo. Its space has been shaped as a stage built of metal and stone to enclose the experience of desire. The store was designed with three principles in mind: an homage to the brand itself, depravity and deconstructed opulence. As Henry Levy, the creator of the brand, mentioned : “It feels like a mixture of a bank vault, brutalist torture chamber and Clockwork Orange. I want people to feel as uncomfortable as possible.”

Photo © David Boureau