Enfants Riches Déprimés Flagship Store

Paris, France
Enfants Riches Déprimés
45 m²
Stainless stell, grey Saint Laurent marble, fabric
Build, 2019

Behind its classic Parisian facade, the Enfants Riches Déprimés flagship store blurs the codes to offer a cold space, without affect. Inspired by the bunker and the bank vault, it is spread over two levels, all in lines, full and void, mixing marble and steel. The stainless steel panels are articulated from a shaft plunging into the facade to meet in the reflections of a faceted cylinder. Sculpted impacts in these vertical walls create alcoves of grey marble. At the bottom, the staircase wraps around a mineral monolith to a horizontal space pierced by a stairwell where the sky appears from below. Here the metallic reflections extend and fade in on soft artificial green on the floor and quilted anthracite suede on the ceiling.

« The ERD boutique is an enclosed grey zone, a geometrical boudoir and a surgical limbo. The space has been shaped as a stage built of metal and stone to enclose the experience of desire. » Didier Faustino

Enfants Riches Déprimés is a fashion house purveying arts, culture and commentary on the twisted impulses of the human condition through beautifully tailored garments and eclectic accoutrements.

David Boureau